I've been delivering digital solutions across a wide range of sectors for two decades. That breadth of design and development experience lets me approach complex problems from several perspectives.

I love the problem-solving journey: finding the best answer through analytical, divergent and convergent thinking. My background was originally business and brand-focused, but in recent years my work has centred on user-centred design, with a growing interest in accessibility, neuroscience, design psychology and, more recently, ethical design.
 
Minimalism is at the heart of everything I do and the journeys I create. I'm always searching for simplicity, making the most of core elements whilst minimising distractions and the unnecessary.
 
Two habits shape how I work. The first is treating AI as a design and thinking partner: structuring ideas, exploring options quickly and pressure-testing decisions, used critically rather than as a shortcut. I recently gave a talk at HM Land Registry on putting AI to practical use in design. The second is a daily design journal: at the end of each day I log the design and creative decisions I've made, and why. It gives an honest, searchable record of how the work actually came together, problems and dead ends included, which makes for clear audit trails, helps a team understand the reasoning, and keeps me organised.
 
By day I design user experiences; by night I design listening experiences with digital and analogue synthesisers. The same instinct, building from the ground up and shaping a signal flow, now runs through my AI work, where I build custom generative image and video pipelines rather than just prompting for results. It's as much a part of who I am as what I do.
 
When I'm not designing (which is rare), I'll be on a beach in Brighton, Ibiza or Thailand. Even then, I'm probably still visualising solutions for a new digital experience...

Experience

Senior Interaction Designer - HMLR
Senior Interaction Designer - DfE
Interaction Designer - HMRC (Capgemini)
Senior Visual/UX Designer - YouthSight (now part of Savanta)
Senior Designer/UX UI - Paragon CC
Senior Product Designer (Freelance) - Heineken
Design Developer - Innovative Output Solutions
Graphic Web Designer - JPMH United Ltd
Graphic Web Designer - Beechwood Music
Graphic Web Designer - Freelance

Education

(BA) Honours Degree, Graphic Design
University for the Creative Arts, Epsom, Surrey

Skills

Accessibility
Aesthetics
Audiovisual
CMS
Coding (HTML/CSS/JS)
Data Visualisation
Design Thinking
Drawing & Sketching
Email Code & Design
Emotional Design
GDS Prototype Kit & Design System
Information Architecture
Interaction Design
Interface Design
Mobile-First & Responsive Design
Personas
Presenting
Process Diagrams
Product Development
Prototypes
User & Usability Testing
User-Centred Design
User Flows
User Journeys
User Research
Visual Design
Wireframes
Workshop Facilitation

Client Selection

HM Land Registry
The Department for Education
HMRC

NHS
Health Education England
Public Health England
Bupa

Barclays
HSBC
NatWest
RBS
CPP
PayPal

NHS
Health Education England
Public Health England
Bupa

Heineken
Starcom
Teads (Sony)

Sainsbury's
Tesco
Twinings

BT
EE
O2 UK

Topshop
Topman
Laura Ashley
Dorothy Perkins
Miss Selfridge

Beechwood Music
Bar De Lune
Mastercuts
Carl Cox & Jim Masters
Jonathan Ulysses
Gordon Edge
Carwash (events)
The End (club)